Give Your AI a Marketing Brain: Corey Haines’ 50-Skill Pack, Hands-On

Plot twist: I thought AI copywriting failed because the models weren’t smart enough — until I installed a 48k-star pack and realized the AI wasn’t the problem; it just had no marketing manual. That pack is called Marketing Skills.

The Short Version: 50 Marketing Playbooks for Your AI

One sentence: a 50-skill open-source pack that teaches your AI when to use professional marketing methods. A skill is a written SOP — like an employee training manual. Load this and “optimize my landing page” stops being generic advice; your AI flips open the conversion-optimization manual and works like a 20-year pro. From “knows a bit of everything intern” to “experienced specialist” — that’s what 50 manuals do.

Features at a Glance: Meet 8 of the 50

Copywriting + CRO are the quick wins. One cool skill simulates a “marketing advisory board” — five personas (brand, data, copy, …) answer your question like a full consultancy in your machine.

Why the Author Built It: A Simpler Story Than You’d Think

Corey Haines, a veteran US SaaS marketer, watched too many small companies who couldn’t afford a marketing team. His move: translate 20 years of practice — even his entire book, chapter by chapter — into AI-readable skill files. Knowledge stopped living in his head and became a public asset. His own bio says it: “open-sourcing my skills along the way.” Not for fame — because good methods deserve sharing.

Who Should Use It? One Table to Decide

Getting started? Pick the #1 pack — most adopted, freshest, deepest. Add official skills later for generic abilities like reading PDFs. Stop over-choosing and install the best — advice number three.

Who’s Behind It? Why You Can Trust It

Corey Haines — San Diego serial founder; ex-head of marketing at Baremetrics & SavvyCal; built to $1M ARR; 27k+ newsletter subscribers. Trust, three ways: ① he uses it daily in his own consulting — the seller eating his own dog food; ② near-weekly updates tracking even AI-search algorithm changes; ③ MIT free — he monetizes influence, not the pack.

Where Is It Headed? The Future in One Sentence

The goal: AI-run marketing as a capability everyone can afford. Track record shows: distilling the whole book into skills (15 done), scheduled auto-executing marketing loops, AI-search optimization. “Your AI marketing team” will soon be as easy as opening an account.

5-Minute Free Trial: Install and Play Immediately

npx skills add coreyhaines31/marketingskills

Then in your AI assistant, try: “Write homepage copy for my product — a member app for coffee shops.” Watch it open the copywriting skill and produce real selling copy, not “welcome to our amazing product.” The difference is the recipe book.

Installation: Just Follow Along — Every Step Highlighted

Tested on macOS 15, ~5 minutes:

# Step 1: check Node.js 【KEY】
node -v
# Step 2: install 【KEY】pick the AI assistant you use
npx skills add coreyhaines31/marketingskills
# Step 3: confirm 【KEY】you should see the skill list
npx skills add coreyhaines31/marketingskills --list
# Step 4: verify — ask for copy, watch it use the manual

Clean install; AI instantly “gets marketing.” Common gotchas: ① don’t ask the AI to install itself inside the chat — run it in your terminal; ② no response after install — restart the assistant; ③ selective installs are advanced — start with everything.

FAQ & Friendly Reminders: Stuck? Comment — I’ll Write One Just for You

• Q: Does the AI become instantly great? A: With the right question — it becomes a chef with recipes, not a mind-reader.

• Q: Will it run ads or send emails? A: No — it’s the advisor, not the hands; execution needs extra tools (advanced play).

• Q: Free / commercial? A: Yes, both — MIT.

• Related reading: GitHub Trending 2026-09-08 ｜ openai/skills profile

See? Easier than it looks. Bookmark this and install a marketing brain in 5 minutes. Want a deep guide on selling copy, or which skill fits your industry? Comment — I’ll write one just for you.

I don’t claim this pack is unbeatable. If you find a skill that works wonders in your industry, comment and challenge me — I’ll update this piece. The best skill pack is built by its users.